Establishing a security foundation positions companies to achieve goals and drive business growth more quickly. Following best practices serves as a framework and benchmark, offering guidelines for securely storing, processing, and delivering protected media and content from script to screen and cloud to ground. Security assessments (whether conducted internally or by a third party) provide an audit of a service provider’s information security management implementation, physical and digital content security, software development practices, content handling, and more.

Service providers often consider themselves stewards of their clients’ content and offer the client peace of mind by prioritising security controls. Knowledge is valuable, and we’ve architected a centralised system around content security preparedness. Let’s look closer at a critical component of the media supply chain: localisation. As more and more consumers worldwide access content daily, there has been a growing demand for high-quality, engaging, and language-specific content.

Localisation is becoming more complex, and what was once considered an afterthought is now making its way earlier in the content production process. Localisation service providers often handle sensitive content and intellectual property daily. Being engaged, dedicated, and vigilant in maintaining the security of original content and preventing unauthorised access, piracy, or leaks is front of mind.

The media environment is changing rapidly as the demand for content and platforms evolves. With the growth of work-from-home, remote, and cloud/on-premises hybrid workflows and continuous data movement between so many users, what is an ideal approach for localisation companies to keep all versions of content secure? The need to ensure the security of content and data is paramount. Any company touching any part of the media chain should consider the measures necessary for removing vulnerabilities and minimising risk when creating and distributing content. Content security is often seen as a technology rather than a business issue and should receive the board-level attention it deserves. It’s imperative to elevate its importance within the organisation and emphasise it as a strategic business issue. Cyberattacks continue to grow in number and sophistication. Take AI-phishing schemes, for instance, which make phishing campaigns sound more credible and innocuous. They will only grow more sophisticated, so companies should prioritise company-wide measures necessary for content security preparedness.

In the past, the lack of standardised content security and preparedness controls left companies severely exposed to data breaches. For localisation service providers, a vast talent pool is considered a key business asset — but along with that come equally vast vulnerabilities associated with contractor personnel and the availability of remote localisation suites. The TPN initiative provides a degree of transparency for the media industry on many levels, from content providers making risk-based decisions about the service provider they wish to work with to service and software providers being able to measure their own security preparedness as well as self-manage and centrally communicate multiple layers of content security status and assessments to their customers.