Welcoming Lucy Cheetham, VSI’s new Marketing Localisation Business Development Manager

15 April 2025

Welcoming Lucy Cheetham, VSI’s new Marketing Localisation Business Development Manager

We’re pleased to welcome Lucy Cheetham to the VSI team. Earlier this year, Lucy joined us to lead new business development for short-form content within our Marketing Localisation team. With over a decade of experience in the localisation industry, focused on strategic partnerships and client services, Lucy brings deep industry knowledge and a passion for helping brands communicate effectively across markets.

“I’ve admired VSI throughout my career, so it’s great to be part of their team now. I really enjoy collaborating with content owners, brands and institutions to support their globalisation strategies through multilingual messaging, and this role will help me continue to grow VSI’s offering in the short-form marketing localisation space,” says Lucy Cheetham.

Based in our London HQ, Lucy reports to Lukas Jacek, Director of Marketing Localisation, who shared: “Lucy’s expertise in language services, cross-cultural communication and international expansion will be key to strengthening our marketing localisation solutions. With experience spanning production and account management in localisation and a track record of working with a diverse client base, she enables us to continue delivering impactful language strategies, leveraging our capabilities across both long and short-form content.”

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