With over three decades of experience, VSI is one of the world’s most sought-after localisation providers, with a global presence, multiple facilities and coverage of more than 80 languages. While it continues to pursue an increasingly marked international expansion, the company's premise remains intact: To help the client take their content globally by ensuring the localised version resonates in every market and safeguarding the integrity of the original. 
 
At the beginning of this year, the firm announced that Mark Howorth was joining the company as Group CEO, while VSI’s Founder and previous CEO, Norman Dawood, transitioned his role to Chairman. A couple of months before this reorganisation, VSI had announced the promotion of Cornelia Al-Khaled to Group COO, followed by the appointment of William Russell, formerly the General Counsel, as the new Managing Director of VSI London allowing her to focus solely on her new role.   

Shifting trends

With the increasingly proliferated use of streaming platforms and the constant changes in user consumption behaviours, Al-Khaled discussed the shift in viewer trends and demands. Global content has been travelling like never before with a significant increase in the global consumption of non-English content. “That means that there has also been an increased demand for multi-lingual subtitling and dubbing and for a multi-language localisation company like us, that provides the client not only with consistency and quality but also simplicity,” she explained.
 
For VSI, the quality of work is not a minor aspect, and for the Chief Operating Officer, ensuring that each project has the highest possible quality is what distinguishes the company. “We always focus on and strive to provide high-quality and we are really well known for that. Quality is often an overused word, but when it comes to dubbing, for example, you cannot underestimate its value in attracting, retaining and growing global viewership,” the executive emphasised.