Cerdan previously spent 25 years in Human Resources working at both local and global levels, most recently leading the HR team at Ria Money Transfer, an international leader in cross-border payments. Ria’s activities spanned five continents and she was responsible for the HR function for all 5,000 employees. She will be responsible for ensuring the right balance of global consistency and local nuance across all of VSI’s people and culture activities. Cerdan stated, “I am thrilled to have the opportunity to join VSI in this new role. VSI has always focused on local excellence and quality and I can tell that it is driven by its people. The creation of this new global role is an acknowledgement that having a great workforce is imperative to long-term success.”

Cerdan will be based in VSI’s Madrid office. 

Howorth further comments, “As we expand our global footprint, it is also important to continue to strengthen the integration of our worldwide operations. The glue that makes that happen is our HR process, and I am delighted that Carmen will be leading the evolution of our culture. We are pleased to have someone who led the HR function at a much larger, high-growth company. She brings her significant experience to VSI and will be a mentor to us as we go through a similar trajectory.”